
Welcome to the
FLOW COACHING FEDERATION
We are a federation of coaches and professionals working in HUMAN Performance, maintaining standards and making footprints in the world.
Whether you need extra training, coaching, mentorship, support or you want to keep your credentials up-to-date, we are here to help and collaborate.
The Flow Coaching Federation...
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Brings Flow Coaches together
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Offers support and guidance
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Provides mentorship and supervision
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Creates collaborations between coaches
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Offers work opportunities
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Offers business advice
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Offers exposure
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Delivers ongoing training
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Creates community events
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Helps you to be your best


At The Leading Edge
We are active with a number of universities conducting cutting edge research.
We host the bi-annual Flow Conference that brings together the world's top flow scientists.
We use evidence-based proven techniques.
Partners with

ACCESS TO EVENTS, TRAINING, MEET-UPS
& SO MUCH MORE
Why Train With US?
The FCA course was as excellent as it was intense. I highly recommend it to anyone who is interested in a deep dive into coaching and flow as well as some personal transformation.
Key learnings from my perspective:
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Thorough and highly experiential training on most, if not all, coaching techniques.
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Deep dive into Flow and Flow coaching. I was quite familiar with Flow, but this course took my understanding to a different level.
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Biggest learning for me, someone who pushes himself beyond his limits all too often, was the realization that you can achieve more by focussing less on reaching the goal (forcing it) and more on creating the optimal experience/journey. Cameron gave us to tools to help not only ourselves but others with this challenge, a challenge that so many high performers struggle with. This was a game changer for me.
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The course was intense and challenging to manage whilst juggling work and many other commitments, but it was absolutely worth it - it has changed me for the better both personally and professionally.
Steven McCrindle, Senior Client Partner, Global Co-Head, Asset Management at Korn Ferry
The quality of the coaching course was excellent. I learned so much. The practical exercises, content and one to one coaching were of a very high standard. As a parent, husband, owner of my coaching and speaking business, I thoroughly recommend the Flow Centre to you. If you are serious about becoming a coach, then enrol and enjoy the learning!
Matthew Whitfield, Lead Pilot Trainer in Royal Air Force, Coach, Speaker
"I took the Flow Centre’s course, and was very impressed by the quality and clarity of information on offer. As a coach and trainer in leadership and professional development, I now have new information and tools to enrich my teachings. Recommended.”
Nick Kettles, Coach, Coach Trainer
"I really loved learning from all of our guest speakers throughout the course! Each one came from such a different professional background, and added so much value...Not only did my experience with FC prepare me and inspire me to launch my own coaching services, but it also impacted my overall life, relationships, and more. I feel I became a better friend, partner, listener, communicator, etc… all through taking this course.”
Justine Patino, Coach, Executive
I recently completed the Flow Coach Accreditation course with Cameron from the Flow Centre, and it exceeded my expectations. The personalized approach and impressive course content drew me in, offering a holistic perspective on flow application beyond sports and corporate coaching.
While the course demands a significant time commitment, the eye-opening content, especially on integrating flow into everyday life, makes it worthwhile. The practical application of flow principles has enhanced my coaching practice and even positively impacted my small business.
I highly recommend this course for those interested in deepening their coaching skills or exploring the realm of flow in various contexts. Be mindful of the time commitment, plan accordingly, and you'll find this course to be a tremendous asset in expanding your coaching knowledge. Thanks to Cameron and the Flow Centre for a transformative experience!
Mark Longbourne, Psychologist & Coach
This course was a game-changer for me. It offered an ICF accreditation, a diverse cohort with international perspectives, and dense yet practical content.
The instructors were top-notch, making complex ideas understandable and actionable. The course's immediate application in coaching sessions was invaluable, leading to a profound impact on my coaching approach. It's not just about coaching; it's about living and leading from a place of flow.
If you're serious about integrating flow into your coaching practice and life, this course is the real deal. Don't settle for superficial discussions; sign up for a substantive and transformative experience. Thanks to the Flow Centre for helping me make a meaningful difference. Highly recommended!
Carlos Marin, Executive Leadership Coach
Completing the Flow Coach Accreditation course with an inspiring cohort was a transformative experience. This course distills the abundance of information on flow into a strong foundation with practical skills.
The program helped me manage motivation, vividly envision flow, and build self-trust. Now, I'm inspired for my future in accessing flow states and coaching others. If you're passionate about flow, this course is a game-changer. It equips you with the tools to unlock the full potential of flow in your life. Highly recommended!
Josie McKee, Climber and flow seeker
A Transformative Journey: The Flow Coach Accreditation has been an incredibly positive experience, seamlessly blending lecture material, hands-on learning, and practical logistics. The one-on-one practice sessions were particularly impactful, allowing me to work with diverse personalities and receive valuable feedback from Cameron and fellow participants.
Cameron's leadership, wisdom, and intuition shine through, nurturing each participant to become their best coach. The course, rich with powerful learnings, helped me develop intuition, refine questioning skills, and apply these not only professionally but also in personal relationships.
A standout was the section dedicated to mapping out my future as a coach, with support and feedback from Cameron and guest speakers. This guidance gave me confidence as I ventured into starting my own business.
I highly recommend the course for aspiring coaches and those seeking personal growth. It's a transformative experience, providing comprehensive skills applicable in both personal and professional environments.
Justine Shaed, CEO & Leadership Coach
What is Flow Coaching and What Does a Flow Coach Do?
We coach and facilitate people to improve HUMAN performance.




Multi-Disciplined Approach
Our training is based on proven
research and practice from a
hybrid of scientific disciplines.

Multi-Skilled Approach
Our training targets both
fundamental and optimal
aspects of development.

Multi-Faceted Approach
Our training is holistic in nature,
working towards sustainable
harmony and application.
Trusted by...










EXAMPLE COACHES
Our coaches are trained through our academy and are psychologists or accredited ICF coaches.
CAMERON NORSWORTHY
“My coaching aims to be the most interesting conversation you have ever had about yourself. I create safe and fun sessions to enable transformative experiences that help you grow and meet your version of success.”
Specialism: Elite Athletes, Entrepreneurs, Professionals
Location: Australia, UK
Background: Athlete, Scinetist, Business, Neuroscience, Life Coaching, Sports Psychology, Hypnosis, Reiki, Mentorships, Keynote Speaking,

ELENA
“Life is all about finding that moment in which we witness the world seemingly come together in flow.”
Specialism: Elite Athletes & Executives
Location: UK
Background: Mindfulness, Sports Psychology

ALEX
“Flow is like a magical thread; when woven into the fabric of an organisation, it unlocks human potential, enabling people to feel and perform at their best."
Specialism: Founders, CEOs and Elite Performers at Work
Location: Australia
Background: Ex-Senior Executive, Business Consulting & Coaching, Performance at Work.

Jess Stout
"I like to help my clients to prioritise personal growth, with a focus on self-leadership, to achieve sustainable change and I take a holistic approach to understanding the human condition."
Specialism: Stress, Elite Athletes & Professionals
Location: Australia
Background: Psychology, Coaching

James Ware
“I specialize in creating a space uniquely tailored to each individual—where they feel fully heard, empowered, and supported while gaining practical tools to thrive. Balancing empathy with energy, and action with accountability, I help clients achieve peak performance that spills over into a richer, more fulfilling life.”
Specialism: Entrepreneurs, Artists, Athletes, Teams
Location: London, England, UK
Background: Mindfulness/Creativity/Leadership

Adina Budriga
"I coach the way I climb—focused, intuitive, and deeply dedicated. Expect insightful conversations, real-world strategies, and a space where you can show up fully as yourself—because lasting change
happens when your mindset and actions align with who you truly are."
Specialism: Rock Climbers
Location: Ireland
Background: Climbing, Coaching, Mindset

MARTIJN
“To find flow we need to be flow fit. It takes practice—developing a flow mindset and working on your flow preferences!”
Specialism: Football and Athletes
Location: Holland
Background: Ex-Athlete, Football Coach, Business Owner

Flo Tilley
“My coaching approach is a relaxed, conversational style where I provide a safe space to develop your self-awareness and gain new perspectives on the conflicts or distractions holding you back from accessing your potential, helping you make conscious choices and real changes.”
Specialism: Climbers and athletes
Location: England, UK
Background: Sports mental coaching, specialising in climbing



































